Adriana Pérez, Chicago Tribune, Now, that alone is not shocking–I’m the prime demographic for that movie–a freshly middle-aged woman who still cares enough about pop culture to at least attempt to see a movie in the theater. Greg Hanlon, Peoplemag, But while shocking, the deadly dispute between neighbors was by no means unique in recent weeks, when guns have been used to end petty grievances: Knocking on a stranger’s door. Isis Briones, House Beautiful, Allen is a proud and safe city, which makes today's senseless act of violence even more shocking. Gary Robbins, San Diego Union-Tribune, And then there are the videos that are less sweet than shocking. Michael Andor Brodeur, Washington Post, An unidentified person placed large swastikas on the walls of a dorm bathroom at UC San Diego, shocking and angering students, campus officials said. 5 traffics in kinetic rhythm, shocking turns of tone and color, sudden floods of garish light. Flip a phrase.Recent Examples on the Web Like the Seventh and the Eighth, Walker’s No. Try switching, dropping or adding a vowel. Want to write an award-winning headline yourself? Play with the English language. Today, the ‘Hollywood for engineers’ unveils its first poet laureate Switch a vowel.Ĭopy editors for The Los Angeles Times dropped an “o” from a word to create this headline, an ACES award winner: A circuit bard for Silicon Valley Computerese isn’t the only language in the capital of high tech. But when you use words that sound similar, you can come up with a good pun that’s worthy of the front pages of the New York Post. How can you list, rhyme and twist your way to a winning feature headline? Of course, you’ll avoid groan-worthy punny headlines. This headline from a New York Times “DataBank” piece covering a blistering (and bearish) week in August played off a familiar phrase: It’s Not the Heat, It’s the EconomyĪnd eMarketer editors used this approach to create this line to head a story covering : Silly Rabbit, These Clicks Aren’t For Kids When a shortage of telephone numbers required that Colorado residents use area codes on local calls, the Rocky Mountain News newspaper headline substituted a rhyming word into a 1948 movie title: Sorry, long number Twist the familiar phrase by subbing in your original key word.Find familiar phrases that include those rhyming words.Find words that rhyme with your keywords.Start with a list of keywords from your article.List, rhyme and twist is just one way to come up with a stellar twist-of-phrase headline.
Image by Yeti studio Baking Bad Police say edible forms of pot hit new high When edible marijuana consumption spiked, the Omaha World Herald came up with this headline and deck: Twist a phrase Flip a phrase switch a vowel and list, rhyme and twist your way to a great feature headline.
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